September 21, 2023


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7 Under-the-Radar French Brands That Only Parisians Know

You’ve loved Chanel and Dior for as long as you can remember, and you’ve been shopping at Isabel Marant and Zadig & Voltaire for years. Let’s just say you have a thing for French fashion. But if you’re interested in what cool French girls are actually wearing and need some fresh inspiration, we’re here to help.

Parisians like Jeanne Damas, Sabina Socol, and Anne-Laure Mais exude cool, and they epitomize French-girl style, so we wanted to find out exactly what they’re wearing. We did some research and combed through their Instagrams to find the pieces they’ve been wearing on repeat and where they’re from. What we uncovered are cool French brands you might not have even heard of before. There’s everything from Jane Birkin–inspired bags and vintage-inspired dresses to patent Mary Jane shoes and the affordable jeans that keep selling out.

Keep reading to see the seven French fashion brands you need to know about, and then shop our favorite picks from each.

1. Maison Cleo

The mother-daughter duo behind MaisonCléo hand-make each top in their streamlined collection. The stock is frequently sold out online, so we suggest acting quickly on one of their floaty puff-sleeve tops or satin skirts.

Maisoncléo Agnès Silk and Linen-Blend Fil Coupé Organza Blouse ($250)

Maisoncléo Laura One-Shoulder Silk-Satin Top ($280)

Maisoncléo Anna Silk-Cloqué Mini Skirt ($189)

2. Marcia

Sustainable and made locally in France, Marcia makes the kind of dresses that will make you look insanely cool without really trying.

Marcia Tchikiboum Cutout Midi Dress ($235)

Marcia Tchikiboum Tie-Dye Midi Dress ($232)

Marcia Perforated Mini Dress ($174)

3. Nodaleto

Nodaleto’s platform shoes have earned spots in many fashion girls’ closets for their retro-inspired mary-janes, boots, and heels.

Nodaleto Babies Bulla 85mm Mary Jane Leather Pumps ($655)

Nodaleto Bulla 85mm Lace-Up Boots ($955)

Nodaleto Bulla Siler Strappy Sandals ($536)

4. Elleme

The name Elleme is derived from the French conjugation “Elle aime,” meaning “she loves” and the Parisian brand meticulously designs its bags with simplicity and timelessness in mind. Their pieces have been picked up by Shopbop and worn by droves of fashion girls, so we can only expect to see more from the brand.

Elleme Small Buck Satchel Bag ($178)

Elleme Cat Leather Bag ($495)

Elleme Baozi Bag ($329)

5. Aeryne

“Inspired by the effortless simplicity of Scandinavian style and the confident individualism of Paris,” Aeryne has swiftly become a fashion-editor favorite brand. Stock up on the label’s bold pieces to help your wardrobe shine.

Aéryne Ostrich Jacket in Aqua ($70)

Aéryne Xenia Dress ($389)

Aéryne Anna Top ($139)

6. Miræ

It’s been called the “French Ganni“—and understandably so. The label is ideal for anyone who wants to add something fun and flattering to their wardrobe. Mirae releases new pieces about every two months, with about seven collections a year.

Miræ Sophia ($450)

Miræ Gina ($125)

Miræ Elle Framboise ($291)

7. Imparfaite.

Specializing in vintage clothes and accessories, Imparfaite. sources one-of-a-kind pieces from sellers all over France. Their affordable selection hits on quintessentially French trends without harming the environment.

Imparfaite. Top À Fleurs ($49)

Imparfaite. Sac en Perles ($49)

Imparfaite. Caraco Pastel ($49)

Next, the 7 style mistakes French women never make.

This article originally appeared on Who What Wear

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