At just 23-years-old, first-generation Nigerian-American Uyi Omorogbe founded the contemporary clothing brand Naso — which means “that’s right, well done” in Nigeria — to bring together both his Western and African roots.
After visiting the primary school that his dad attended in the Nigerian village of Urhokuosa for himself and finding it without desks and other school-related necessities, Omorogbe created Naso. He came back a few months later with profits from the brand and built the village a new school.
According to the brand’s website, Naso is on a mission to be an “economic engine of empowerment” by creating new opportunities for those in need.
“We manufacture 100 percent of our products on the continent,” the brand’s website reads, referring to Africa. “In addition, we employ local construction workers and carpenters to build and furnish our schools, all while using locally sourced materials.”
With that goal in mind, 7 percent of every Naso sale is put toward building schools in rural African communities. When you shop at Naso, you can feel good about the clothes you’re wearing and the brand that created them. Designed with clean silhouettes and African-inspired details, the clothes are effortlessly chic, so it might surprise you to find every product on the brand’s website retails for under $135.
Check out the video above for more on Naso and don’t be surprised if you recognize the brand or its founder. Naso previously partnered with Banana Republic and you might have seen Omorogbe on your TikTok For You Page (spoiler alert: he’s hilarious).
Shop a few of our favorite Naso designs below:
Shop: Mandarin Collar Shirt, $61.60 (Orig. $88)
Shop: Boiler Jumpsuit, $124
Shop: Men’s Canvas Two-Pocket Jacket, $132
Shop: Long Sleeve Shirt Boyfriend-Fit, $88
Shop: Short Sleeve Shirt Dress, $110
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