DOYLESTOWN, PA — Another local business has fallen victim to the coronavirus pandemic.
Head Over Heels, which has three locations in Bucks County including stores in Warrington and Newtown, will close its women’s clothing store at 17 W. State St. in Doylestown in March.
Owner Elizabeth Hirschmann said the COVID-19 pandemic has already forced her to close locations in Skippack, Montgomery County and North Wales. The Doylestown store is just the latest casualty.
Hirschmann, who runs the stores with her 85-year-old mother, said most of the shop’s struggles are related to the COVID-19 pandemic, which has led to forced shutdowns, occupancy restrictions, decreased foot traffic and a surge in online shopping at the expense of local mom-and-pop shops.
“Amazon is killing everything,” Hirschmann said. “You can buy everything from Amazon cheaply and quickly and you don’t have to leave your house. It really is killing small businesses.”
Related: Doylestown Clothing Store Lotus To Close In March
The Doylestown location has been open since 2004. Since news of the closing became public, her customers have come into the store each day to express their sadness and show their appreciation, she said.
“So many women are coming in upset, sad for the town,” she said. “I left crying. They don’t want our little downtown to change, and yet things are changing. Everybody likes the small town, but we need them to spend in town.”
Hirschmann said her Warrington and Newtown stores will remain open.
The space won’t remain empty for long. C. Ferry Home, a home decor store at 38 E. State St., will be moving into the building before the summer, Hirschmann said.
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