Mini Mode – Global Kids Fashion Week made its mark on the UK fashion calendar, as it hosted its first Virtual Runway Show during London Fashion Week.
Founded by UK childrenswear designer, Amanda Rabor, Mini Mode provides a unique spotlight on kid’s fashion, from toddlers through to teens. Mini Mode is about empowerment and building self-esteem for kids, whilst providing a new platform for the global kids’ fashion industry, which champions diversity and promotes inclusivity on every level.
Mini Mode Sponsored by Harumika comprised of two spectacular virtual runway shows that showcased both established and emerging childrenswear designers from around the globe. The Industry Show featured the latest A/W2021 collections and the Consumer Show featured the latest See-Now-Buy-Now collections for S/S2021 with adorable ‘mini’ models showcasing the latest childrenswear collections on the runway.
This season Mini Mode has teamed up with Harumika, an award-winning toy brand that combines art, craft and fashion and VIP Pets Mini Fans, a fashionable and collectible range of dolls with a passion for hairstyling, just like their idols’ VIP Pets, who sponsored Mini Mode’s Virtual Show.
Harumika’s themed toy mannequin collections inspired creativity for kids at Mini Mode. This season Harumika launched a new collection to appeal to a new generation with designs and fabrics inspired by creative agency NellyRodi. Harumika’s fashion-forward themed toy mannequin collections allow young budding fashionistas to create their very own line of bespoke couture designs without the need for any needles, thread, glue or scissors. We’ve created a fun video to reflect how kids can style with their imagination, this is our way of bringing it to the runway.
VIP Pets showcased their new range of dolls VIP Pets Mini Fans on the runway at Mini Mode, which accompanied the show’s models. VIP Pets Mini Fans worked with the Mini Mode team to create a collection of show-stopping wigs for the show’s models to wear on the runway, duplicating the long, colourful hairstyles of the VIP Pets Mini Fans dolls, which made a striking statement.
Amanda Rabor, Founder and CEO of Mini Mode says “This year we have all had to ‘pivot’ and find new ways of reaching out, engaging and doing what we love. The world has changed and our resilience, adaptability and forethought are being tested. It has taken us a year to get this vision together and it has been fraught with logistical, emotional and financial challenges for our designers, yet they have managed to create beautiful collections and share them with us, I commend them all. We have also created a range of clothes for kids with Achondroplasia called She’s Fierce by Cara. This is a very important body of work which screams inclusion. You can see the full story of Cara on CBBC. It is something to watch with your kids and so inspiring. Our offering to you is creative and passionate. We hope you find it engaging and fun! I’d like to say a big thank you to all who came together to create this show.”
Mini Mode Sponsored by Harumika showcased an eclectic mix of both established and emerging childrenswear designers from around the globe, including:
KATE HILL (UK & SPAIN)
Inspired by Kate’s love of disco, Kate launched her second collection ‘Oh Sugar’ to inspire EVERY ‘Disco Dolly Diva’ who wears the pieces that they can share love, light and magic with their fabulousness.
MAISON LOULABELLE (NIGERIA)
Africa’s leading childrenswear brand, Maison Loulabelle is dedicated to bringing luxurious African inspired kid’s fashion to the global stage.
ROCK AND MOUSE (LATVIA)
Rock and Mouse create stylish, yet playful and comfortable urban childrenswear for girls and boys, from new-born to 10 years of age.
SHE’S FIERCE BY CARA (UK)
Founded by Cara Mailey, an 11-year-old girl from Northern Ireland, She’s Fierce is a ground-breaking collection for girls with achondroplasia offering cosy chic loungewear, on-trend dresses, functional outerwear and a party frock for girls aged 10-15 years old.
CHASES CLOSET (UK)
Chases Closet is every fashionista’s quickest avenue to unparalleled style and confidence!
NEEVA D LONDON (UK)
Neeva-D London specialises in girls wear from 2 to 10 years. Featuring a timeless design, Neeva-D London’s dresses are beautifully made using ethically sourced fabric with exquisite craftsmanship and a high quality finish. *Runway images coming soon.
Mini Mode partnered with SWITCH, an easy-to-use digital software tool that is designed to deliver full transparency and traceability throughout your supply and value chain. Designed for brands, retailers and suppliers, both established and growing, Switch makes designing and manufacturing ‘Fashion with Zero Impact’ possible by breaking down barriers and increasing accessibility. Switch links companies to each other 24/7, 365 days-a-year, building a rich and diverse global network of innovators. Switch will launch in March 2021 with Mini Mode as its first official user. This means that new brands can now sign up to be included onto this award winning innovative and game-changing selling tool. For brands who want to be the first to sign up, please contact Mini Mode at: [email protected] or call 07930673545.
Watch the highlights from Mini Mode Sponsored by Harumika Virtual Runway Show here
Mini Mode would like to thank sponsors Harumika and VIP Pets Mini Fans.
Photography by Santoshi Padhiar