Lady Gaga’s Oreo drop is not about consumption for consumption’s sake in the way Supreme’s red cookies were. Lady Gaga has a higher idea in mind: getting people to show kindness by singing songs and sharing them with friends or on social media. Starting December 2nd, fans of Lady Gaga and Oreo cookies can visit SingItWithOreo.com to record a positive message to share with the world. Not much of a singer? Don’t let that stop you. “Oreo autotuning” will convert whatever you record into song, according to the statement sent to Mashed.
In January, regular black-and-white Oreos will come in special packages featuring a turntable design and a QR code that will take you to the Oreogram site. By the middle of the month, you won’t have to “Sing It With Oreo” if you don’t want, because you’ll also have the option of sending an Oreogram made by Lady Gaga. People will be able to share their Oreograms through April 30th. Oreogram senders can win prizes, including an all-expenses-paid trip to a Lady Gaga concert. The grand prize is the concert, plus a meet-and-greet with Lady Gaga and a custom Oreogram that she wrote and signed. 10 other first prize winners will receive two tickets to a Lady Gaga concert in one of four U.S. cities, plus a three night, four day trip. Smaller prizes include Oreo music boxes, headphones, and other swag.