September 29, 2023


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Stylists say if you can or can’t

While most of us probably turned to white tops, skirts and pants to keep us cool throughout the summer, we’re probably planning on returning them to the depths of our closets now that Labor Day weekend is here. But do you really need to retire these functional pieces after the three-day weekend? We spoke with top stylists to find out if it’s finally time to ignore this long-standing fashion rule.

Where does this myth come from?

According to Time, the notion that you can’t wear white after Labor Day originated in the early 20th century, when the color began to function as an indication of societal status. Valerie Steele, director of the Museum at the Fashion Institute of Technology, told the publication that the elites could afford to purchase seasonal clothing, while the working class typically donned darker clothing all year long.

Hollywood stylist and Dhstyle Inc. CEO Dana Asher-Levine told us that seasonal availability also has a lot to do with this old-fashioned myth.

“Many years ago, shopping was very seasonal. You bought clothes for fall, holidays and spring and summer,” Asher-Levine told Shop TODAY. “White was never available in the winter months. Now with fast fashion, collections changing monthly, white is a staple color year-round.”

Does white need to leave our wardrobes?

So, should you opt to leave your outfits void of any traces of white until Memorial Day? Some celebrity stylists don’t think so.

“I disagree with this notion — white should be a staple in everyone’s wardrobe worn year-round,” said celebrity stylist Cristina Ehrlich. “If we took white out of our wardrobe after Labor Day, that would take away men’s and women’s shirting.”

Celebrity stylist Karla Welch also disagrees with the notion. In fact, she doesn’t believe in any fashion rules.

“I think white is great for all the basic wardrobing pieces — a white or off-white sweater always feels right, ” Welch said.

How can you incorporate white into your winter outfits?

“Times have changed and fashion has changed,” as Asher-Levine put it.

If you’re looking to defy the fashion myth yourself in the following months, we also asked the experts for some tips on exactly how to do it. Whether you want to build a timeless capsule wardrobe or simply test out a white outfit yourself, read on for the pieces you should be adding to your cart.


To start off, Asher-Levine recommends investing in a crisp white blouse, a piece that can take you from day to night with ease.

1. White House Black Market Pleated Cuff Blouse

This statement blouse with bell sleeves is as functional as it is fashionable. It is also fully-lined, so you can feel confident about the look of the polyester fabric throughout the day. Even better? As part of White House Black Market’s sale, you can snag this blouse for just $40.

2. Asos Stradivarius Pleated Blouse

This elegant blouse features fluted sleeves and a subtle button-keyhole back that breaks up the solid white fabric. You can pair it with anything from jeans to work pants and complete the look with a solid-colored bootie. The best part? It’s currently on sale for 40{a38ddb2ded6b05e28c8ae73a8db0e271c21f7193684bd9e4e28acae292f81d99} off.

3. Alfani Tie-Front Top

If you’re going for a breezy look, this tie-front top makes it easy to get ready in the mornings. Pair it with a sleek pair of slacks or black jeans for a look that you can wear anywhere.

4. Old Navy Relaxed Classic Shirt

Need a simple white top to throw on for video calls? This relaxed button-down is made from a soft, lightweight cotton that makes lounging on the couch or in your home office comfortable.

5. Lucky Brand Eyelash Sweater

Looking for an easy way to incorporate white into your wardrobe as the weather gets colder? Try a simple white sweater. This ultra-soft top from Lucky Brand is made from a breathable nylon fabric that can pair well with nearly any pair of pants.


Welch says a “perfect” white tee is also an easy basic to incorporate into your post-Labor Day wardrobe. Asher-Levine also recommends keeping a “variety” of white tees in your closet.

Whether you’ll be working from home or just need a comfortable top to run errands in, we found some fashionable and affordable options.

1. Everlane The Cotton V-Neck

Made with a soft, lightweight cotton, this tee was made to live in. For an effortless look, you can pair this tee with jeans, flats and a camel coat.

2. Uniqlo Crew Neck T-shirt

If you prefer the comfort of a crew-neck, this solid tee will certainly deliver. It’s made from 100{a38ddb2ded6b05e28c8ae73a8db0e271c21f7193684bd9e4e28acae292f81d99} cotton and specially designed to offer any figure a flattering silhouette.

3. Karen Scott Boat-Neck Top

For a step up from a classic tee, this boat-neck top is a popular option with more than 90 reviews. As part of a limited-time deal, you can snag the top for just $12 this weekend.

4. Calson Rounded V-Neck T-shirt

This rounded V-neck is a classic that will never go out of style. The top is lightweight and easy to pair with jeans or leggings as the seasons change. To complete your look, try throwing on your favorite pair of boots or sneakers.


If you’re looking to add a pop of color to your all-white look, the fall season is the perfect time to experiment with a chic coat.

“A beautiful all-white look with a camel cashmere coat transitions beautifully into fall and winter,” Ehrlich said.

Already have your outerwear covered? Welch says adding a black blazer to a white outfit can make it instantly chic (and ready for video calls).

1. Uniqlo Double Face Collarless Coat

This fall-ready coat is made with double-fleeced wool that is as trendy as it is comfortable. Whether you’re looking to keep it casual or extra fashionable, you can polish off your look with a pair of white booties.

2. Asos Design Boyfriend Coat

For a look that’s on-trend, this coat features tortoise buttons for a subtle detail that makes all the difference. Pair it with your go-to all-white outfit for an effortlessly chic look.

3. H&M Straight-cut Jacket

This polished jacket makes it easy to dress up a plain T-shirt, whether you’re heading into the office or a virtual conference call.

4. White House Black Market Soft Blazer

This soft blazer features a removable tie closure for a chic take on business-casual. It’s the perfect way to break up a monochromatic look without breaking the bank — it’s currently on sale for just $35.


Wondering how to complete the look? “When styling white outfits, incorporate statement necklaces and earrings,” Ehrlich told us. “Having a white base allows gold metals to pop once worn, and always add that red lip.”

1. Pavoi Gold-Plated Cuff Earrings

Prefer something on the smaller side? These “huggies” are TODAY editor-approved and cost less than $15. Pair them with your favorite T-shirt and jeans for an effortless look.

2. Banana Republic Factory Small Hoop Earrings

These small hoops are currently on sale for just $8 as part of Banana Republic Factory’s major markdowns. Their sleek look makes it easy to pair with a blouse or a plain white tee and head out the door.

3. Madewell Gold Hammered Disc Earrings

Not a fan of hoops? These hammered disc earrings are a unique way to accessorize a white outfit while still making a statement.

4. MAC Lipstick Matte in Ruby Woo

If you want to heed Ehrlich’s advice and opt for a red lip to complete your look, this bestselling shade won’t disappoint. The matte lipstick boasts over 800 reviews from Ulta customers that are praising its rich color and easy application.

5. Halogen Trimmed Boater Hat

“Another accessory would be incorporating a stiff-brim boater hat for the season,” Ehrlich said.

This trimmed boater hat can easily transition from the last days of summer to the early days of fall, thanks to its rich color and ribbon detail.


Asher-Levine also adds white booties and chunky tennis shoes to the list of ways you can incorporate white into your wardrobe this fall and beyond, since they can take you from day to night.

1. Superga 2750 Cotu Canvas Sneakers

The Duchess of Cambridge, Kate Middleton, frequently sports these all-white sneakers, pairing them with everything from jeans to wide-leg pants. They’re a budget-friendly way to add some royal style to your wardrobe.

2. Converse Chuck Taylor All Star Sneaker

Chucks will never go out of style, so making the investment in these white sneakers after Labor Day can make for a timeless piece in your wardrobe.

3. Keds Champion Sneaker

Another classic sneaker, these Keds can match nearly any piece in your closet. Whether you’re opting for a white tee and leggings or want to step it up with light-wash jeans, these shoes make it easy to incorporate white into your look.

4. Madden Girl Dafni Bootie

These vintage-inspired boots are an easy way to add a bright pop of white to an otherwise dark outfit. The faux-leather upper and chunky block heel means you can sport a chic look without compromising comfort.

5. Aldo Wrangler Ankle Boot

If all-white shoes aren’t your style, these ankle booties feature a solid black sole and an eye-catching silver buckle detail that can add some flair to any outfit.

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