Fashion and apparel are Europe’s most popular categories for online shopping getty Fashion and apparel have officially been crowned Europe’s most popular categories for online shopping, according to the “Europe Clothing B2C E-Commerce Market 2021” report. Designed to provides insights into possible future developments of the industry, the report focuses on forecasted market values, consumers’ preferences and intentions, and technological trends. According its accompanying survey, clothing ranked first in future online shopping preferences in Spain and second in the UK and Germany. In Russia clothing and shoes were the dominant choice for cross-border online shopping, while domestic B2C e-commerce sales clothing and shoes were the second most important category in…