An interview withSalima PopatiaMain Digital Officer Augmented and digital fact are a organic fit for splendor brand names. There are only so numerous lipstick colors someone can sample at a actual physical make-up counter ahead of their lips get uncooked. But with virtual try out-on (VTO) technology, there is no limit. Orveon World wide, the mum or dad corporation of natural beauty brands bareMinerals, Laura Mercier and Buxom, has VTO tech integrated throughout its websites. “Beauty has been the frontrunner in the electronic area, mainly because … this is a way to working experience points,” stated Salima Popatia, Orveon Worldwide’s main electronic officer. The natural beauty class has had to…