Clothing

Team USA taps Kim Kardashian clothing brand to design undergarments, loungewear for Olympics

From Levi Strauss and Nike to Ralph Lauren, a number of major brand names have designed apparel for Team USA at the Olympics. Now, reality star and businesswoman Kim Kardashian joins the list.

On Monday, Kardashian announced that Team USA tapped her clothing brand SKIMS to design the undergarments, loungewear and pajamas for its athletes competing in the 2020 Tokyo Olympics. Kardashian made the announcement via an Instagram post and shared that being around Caitlyn Jenner made her understand the dedication of the athletes competing in the Games.

“Ever since I was 10 years old, I’ve heard every single detail about the Olympics from my stepdad. As I would watch the athletes compete, I would grow to understand the dedication and honor being a part of the Olympics embodied. I traveled w my stepdad and family to all different cities for the Olympic trials, the Olympics and track meets of @caitlynjenner’s and at every stop I would buy an Olympic t-shirt as a souvenir.

“When I received the call inviting Skims to be a part of @TeamUSA 🇺🇸, every moment I’ve spent admiring the strength and energy of the Olympians from the sidelines came full circle.

“I am honored to announce that @skims is designing the official team USA undergarments, pajamas and lounge wear for the athletes this year in Tokyo and the same pieces will be available in a capsule collection at SKIMS.COM 🇺🇸

“Thanks to the amazing Team USA athletes who took part: @alexmorgan13, @aja22wilson, @scoutbassett, @dalilahmuhammad_, @swimhaley.”

Kardashian launched SKIMS in 2019 and the brand sells various undergarments like bras, shapewear, as well as various loungewear apparel like sweatpants, leggings and t-shirts.

According to USA Today, Kardashian said the items that athletes will wear in Tokyo will be released on SKIMS’ website as a capsule collection starting July 12.