The girls of Euphoria love drama, but they may love fashion even more. Over the course of two seasons, each day at East Highland has been a fashion show, complete with tons of mini skirts, bodycon dresses, and sky-high heels. Maddy, Cassie, Jules and Kat all consistently wear cool, emerging labels on the show. Through it all, though, there’s been one particular designer who the stylish cast are obsessed with wearing: Danielle Guizio. Makes sense, considering the New York-based designer has been doing Euphoria style long before the show aired.
Guizio launched her namesake label in 2014. Her sexy, going-out clothes have been frequently featured on the show, and become a celebrity favorite. (Bella, Kendall, and Hailey have all recently worn her designs on the streets). Guizio began her brand with the intention of designing pieces that toy with“femininity and sexuality.” Her signatures today are her mini party dresses (very Maddy) and slinky two-piece knit sets (very Cassie, especially during her mental breakdown). “A lot of my design inspiration is drawn from the ’70s to the early ’00s,” says Guizio. “I’m continuously inspired by film, music, traveling, vintage archives, and people-watching.”
In season one of the show, Maddy wore Guizio’s mesh corset and lace satin mini dress, while Cassie sported her cropped zip-up hoodie and sweatpants. Come season two, we saw Rue wearing her oversized varsity sweater, Kat in her green mohair ribbed cardi, and Cassie in her blue knit two-piece set. “When the Euphoria wardrobe team first reached out to pull in 2018, I thought it was a fake email and I almost never responded,” says Guizio of her success on the hit series. “It felt totally surreal seeing my clothes on Euphoria this season. It’s one of my favorite shows of all time. Whenever my pieces pop up on the screen, I’m like, ‘Would 17-year-old me even believe that we’re here?’”