• Where the Owner of a Cult-Hat Brand Gets Her Accessories
    Accessories

    Where the Owner of a Cult-Hat Brand Gets Her Accessories

    Photo-Illustration: by The Cut; Photos: Mona Esser Pennock For more of the Cut’s favorite fashion, beauty, and home finds, sign up for the weekly Cut Shop Newsletter. “Good style is intuitive,” Mona Esser Pennock explains. “It’s aligned with how you’re feeling that day and the story you want to tell.” The creative director and co-founder of Gemsun would say that she’s an “intuitive guide,” which she describes as using spiritual practices including her intuition and astrology readings to influence her life, and that includes her personal style. What does that mean in reality? “I’m a Pisces myself, so I love a look that playful and a little silly. Something unexpected like a minimalist…

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  • Cosmetics Brand Laura Mercier Explores ‘The Beauty Of The Metaverse’
    Woman & Beauty

    Cosmetics Brand Laura Mercier Explores ‘The Beauty Of The Metaverse’

    An interview withSalima PopatiaMain Digital Officer Augmented and digital fact are a organic fit for splendor brand names. There are only so numerous lipstick colors someone can sample at a actual physical make-up counter ahead of their lips get uncooked. But with virtual try out-on (VTO) technology, there is no limit. Orveon World wide, the mum or dad corporation of natural beauty brands bareMinerals, Laura Mercier and Buxom, has VTO tech integrated throughout its websites. “Beauty has been the frontrunner in the electronic area, mainly because … this is a way to working experience points,” stated Salima Popatia, Orveon Worldwide’s main electronic officer. The natural beauty class has had to…

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  • Clothing

    The rise and fall of Esprit, SF’s coolest clothing brand

    In 1991, San Francisco clothing brand Esprit sent a note to 200,000 young people with a simple question: “What would you do to make the world better?” They turned the responses into a controversial ad campaign that ran on MTV and 11 other channels, giving teens the thrill of being heard and scandalizing their parents. “Give back the land stolen from Native Americans,” one ad demanded. “I would distribute condoms in every high school in America,” read another. “I’d keep a woman’s right to choose, unless George Bush is free to babysit.” In a country still grappling with the AIDS crisis, the Rodney King riots and the Gulf War, the…

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  • Fashion

    Why Shares of Cenntro Electric (Formerly Naked Brand) Are Down Today

    What happened Shares of Cenntro Electric Group (NASDAQ:NAKD), the company formerly known as Naked Brand, were trading lower on Thursday. The former meme stock has been moving steadily lower since mid-November, shortly after Naked Brand — at the time still a struggling lingerie maker — announced that it would merge with electric-vehicle maker Cenntro. As of 10:45 a.m. ET, Cenntro’s shares were down about 10.3% from Wednesday’s closing price and down about 22.4% since the beginning of 2022. So what Cenntro’s story is an interesting one. The company is the result of a merger between a small privately held maker of electric commercial vehicles (Cenntro) and a publicly traded maker…

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  • Clothing

    Why Does Tom Brady’s Clothing Brand Exist?

    Would anyone really mind if Tom Brady took a break for a few months? Between again taking the Bucs to the playoffs, wading into NFTs, and his many other exploits (pseudoscientific training regimen, anyone?), it’s never not Tom time. But especially with BRADY, his eponymous clothing line, we’d be happy to see Tom take a step back. If you’ve missed the myriad teasers leading tp to BRADY’s January 12 launch — or, perhaps, if it was obscured by the constant deluge of Brady news — all you really need to know is that it’s a rather tame athleisure-leaning menswear line bearing Brady’s marketable moniker. Though it’s co-founded with serial entrepreneur…

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