February 3, 2023

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Woman captures theft of Ulta Beauty store on camera

BROOKFIELD, Wis. — It truly is a crime trending throughout the state and now it truly is occurring in Southeast Wisconsin. In just just one week, 3 Ulta Attractiveness stores have been targeted in shoplifting strategies at three diverse spots: Mount Pleasurable, Brookfield, and most just lately, Menomonee Falls.

“It’s disheartening to know that criminal offense like this is going on in retailers in which we shop each day,” stated Molly Schultz.

Past 7 days, Schultz was searching inside an Ulta Beauty shop in Brookfield when she noticed an total theft unfold right before her very eyes.

“I was really about to be on my way out the door when I saw two men and women walk in masked up. They just variety of looked like they have been up to one thing,” explained Schultz. “The next detail I know, they are pulling out luggage and they are just wiping house of the perfume on all of the shelves.”

She pulled out her cellphone and captured online video of the incident prior to the suspects ran out the door.

I caught around and gave a report to the law enforcement. I despatched the video to the manager and the officer that was there,” claimed Schultz. “The supervisor, when it went down, had said that the Mount Pleasurable store had gotten hit earlier.”

In a statement, Eileen Ziesmer, Ulta’s Vice President of General public Relations, claimed, “As our store footprint and brand recognition has developed, Ulta Beauty has ever more come to be a target for these criminals. The ‘always on’ character of social media tends to make these crimes that much far more seen.”

“Structured Retail Crime impacts makers, buyers, employees and communities. As our assortment, retail outlet footprint and manufacturer consciousness have developed, Ulta Splendor has progressively become a goal for these criminals. The normally on mother nature of social media helps make these crimes that a great deal far more noticeable. The protection of our guests and associates is constantly our greatest precedence. Our insurance policies and practices mirror the at any time-evolving retail landscape to consist of a wide variety of very best techniques and trainings to guarantee the protection of our friends and associates though doing work to mitigate threats. Furthermore, our Decline Prevention group proceeds to associate with regulation enforcement and other shops to tackle and near numerous intricate cases, substantial and modest, bringing criminals to justice.”

— Eileen Ziesmer, Ulta Beauty VP of General public Relations

I surely imagine social media has a adverse affect on items like this,” claimed Schultz. “Virtually, the working day right before I was on TikTok and I had observed an Ulta obtaining robbed. Folks publish it and see anyone else do it and then believe, ‘oh, they got away with it, so now I can go do it.'”

Police haven’t arrested anyone for the thefts as of nevertheless. Ulta Splendor reps say their loss and avoidance team is doing the job intently with regulation enforcement and other shops to close several intricate conditions and convey criminals to justice.

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